Clare Andrews: Turning a love for air fryers into a business and 100,000 social media followers

The Small Business Sessions, Enterprise Nation's podcast, is back for a eighth exciting series of inspiring entrepreneurial stories and expert business tips! The podcast is powered by the business.connected online training programme and our partners Vodafone Business, Constant Contact, JP Morgan and Dropbox.

Joining freelance journalist Dan Martin for the second episode is Clare Andrews, the home cook turned social media sensation who's known as the Air Fryer Angel. 

Clare's culinary journey began during the lockdowns of 2020 when she was gifted an air fryer. 

She began to explore the full potential of the popular kitchen gadget and shared her air fryer recipes on Instagram. 

Clare now has more than 100,000 followers on Instagram, has published three bestselling cookbooks and has appeared on several air fryer-themed TV programmes. 

In the show, we discuss Clare's journey to becoming a social media influencer plus her tips for growing a following online, writing a book and attracting media coverage. 

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology.

To find out more, go to www.enterprisenation.com/businessconnected

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To listen to previous podcast episodes, go to www.enterprisenation.com/podcast