Lynsey Crombie, Queen of Clean: How to build a big community online

The Small Business Sessions, Enterprise Nation's podcast, is back for a eighth exciting series of inspiring entrepreneurial stories and expert business tips! The podcast is powered by the business.connected online training programme and our partners Vodafone Business, Constant Contact, JP Morgan and Dropbox.

Joining freelance journalist Dan Martin for the third episode is is Lynsey Crombie, also known as the Queen of Clean.

Lynsey first joined Instagram in 2016 and posted an image of her newly clean floor with a bottle of product. Despite having only 40 followers, she got 190 likes and realised she was on to something. 

Within six months, Lynsey had 7,000 followers, started being paid by brands to promote their products and became the UK's first cleaning influencer. 

Nearly a million people now keep up to date with Lynsey's cleaning tips on social media, she has written several books, and she makes regular appearances on television shows including ITV's This Morning and Good Morning Britain. 

In the episode, Lynsey and Dan discuss topics including:

• becoming a social media influencer
• how to grow a following online 
• negotiating influencer deals with brands
• building a career as a TV expert 
• the power of Facebook groups
• managing a work/life balance

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology.

To find out more, go to www.enterprisenation.com/businessconnected

For a free one-to-one consultation with an expert business adviser from Vodafone's V-Hub, visit www.vodafone.co.uk/business/sme-business/small-business-advice/personal-advice

To listen to previous podcast episodes, go to www.enterprisenation.com/podcast