The Small Business Sessions

Julianne Ponan, Creative Nature: Campaigner and entrepreneur building a successful allergen free snack brand | Small Business Sessions

Enterprise Nation

The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips! The podcast is powered by the business.connected online training programme and our partner Vodafone Business.

Joining freelance journalist Dan Martin for the fifth episode is Julianne Ponan, founder of Creative Nature, the range of snack bars and other products that are free of the top 14 allergens.

Julianne was inspired to start the business after suffering with anaphylaxis and allergies from the age of two. Her conditions have led to her being admitted to intensive care several times. 

Creative Nature products are now stocked in hundreds of stores and sold in countries around the world. 

Topics discussed in the episode include:

  • How she got started with Creative Nature.
  • How she got her products stocked in several large retail chains. 
  • Why she pulled out of having her products in Holland & Barrett.
  • Her experience appearing on Dragons’ Den and why she turned down the deal. 
  • Her advice for growing a team.
  • Lessons from failing at crowdfunding before she successfully crowdfunded £500,000.
  • Securing significant media coverage and how other entrepreneurs can do the same. 
  • Exporting her products to over 16 countries. 

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This episode is brought to you in partnership with Vodafone Business, the Nation’s Network*, as part of the business.connected campaign which helps small businesses embrace digital change and grow online.  

Access free training in a range of digital business areas, from online marketing to AI and smarter working at www.enterprisenation.com/businessconnected  

Listen to and watch previous podcast episodes at www.enterprisenation.com/podcast

*The Nation's Network: Vodafone - nation's most valuable brand, verified by Kantar BrandZ Most Valuable UK Brands Report 2024, and supporting the nation since 1984 through to 2025's major summer events. See full verification of the substantiation: www.vodafone.co.uk/TNN