The Small Business Sessions

Susan Allen, Here We Flo: Getting stocked in major retailers and securing big name investors | Small Business Sessions

Enterprise Nation

The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips! The podcast is powered by the business.connected online training programme and our partner Vodafone Business.

Joining freelance journalist Dan Martin for the 10th and final episode in the series is Susan Allen, co-founder of sustainable period care products business Here We Flo.

Susan Allen and her co-founder Tara Chandra started Here we Flo after being disappointed at the lack of organic and sustainable personal care products in the market.

The business is now stocked in major retailers and has several big name advisers and investors on board. 

Topics discussed in the episode include:

  • Running a successful Kickstarter crowdfunding campaign.
  • How Here We Flo got stocked in Sainsbury's, Boots, Whole Foods and more big retailers.
  • Susan's brilliant advice for making a success of being stocked in big retailers.
  • Securing advisers and investors from Graze, Charlotte Tilbury, Unilever, M&S, L'Oreal, and more.
  • Becoming a B Corp.

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This episode is brought to you in partnership with Vodafone Business, the Nation’s Network*, as part of the business.connected campaign which helps small businesses embrace digital change and grow online.  

Access free training in a range of digital business areas, from online marketing to AI and smarter working at www.enterprisenation.com/businessconnected  

Listen to and watch previous podcast episodes at www.enterprisenation.com/podcast

*The Nation's Network: Vodafone - nation's most valuable brand, verified by Kantar BrandZ Most Valuable UK Brands Report 2024, and supporting the nation since 1984 through to 2025's major summer events. See full verification of the substantiation: www.vodafone.co.uk/TNN